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REDDOG SPECIALISES IN HELPING SMALL BUSINESSES IMPROVE CASH FLOW AND INCREASE PROFITABILITY. WE HAVE OVER 20 YEARS EXPERIENCE IN MARKETING & MANAGEMENT
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Showing posts with label small business marketing. Show all posts
Showing posts with label small business marketing. Show all posts
This formerly trading Supermarket is available For Lease- Part of A Major Suburban Shopping Centre with over 40,000 Vehicles Passing Daily -Good Signage Available. Landlord Willing To Provide Incentives to Suitable Operators
Enfield Plaza Shopping Centre
Approx 900m2
Formally Trading As IGA Clearview
Turn Key – Fully Equipped
We will assist suitable Lessee’s Re Establish this Supermarket back to it’s former glory.
Space may be suitable for various other businesses – subject to necessary consents
An excellent article on how Scribe Videos or Whiteboard Animation are not only a secret weapon in the savvy marketers marketing mix, they actually help with learning.
Psychology behind whiteboard videos – how they increase learning by 15%
All the research shows that scribe videos improve learning. What do they do to the human brain that make them so effective? One leading psychologist thinks that he knows.
Dr Richard Wiseman knows his stuff.
He’s a scientific-award-winning professor of psychology whose research has been widely published. He often talks about psychology on the TV, radio programmes and in the papers. He’s written 10 books and amassed millions and millions of views on YouTube. He even discovered the world’s funniest joke. Seriously.
Dr Wiseman is the kind of scientist who we’d love to ask about whiteboard videos. About why they outperform ordinary videos in memory tests, problem solving, shareability and overall impact.
But we never will ask him.
Why?
Because he’s done that research already.
‘Absolutely massive’ increase in memory
In 2012 Dr Wiseman took a video of himself talking and created a scribed version using exactly the same audio. He tested viewers’ memory after they watched one or the other, to see which one helped them learn the best.
He was astounded by the results.
Overall, there was a 15% rise in recall across the memory questions for those who had watched the scribe video. He said:
Anyone involved in education or research will know that is absolutely massive. Normally you have to work incredibly hard to get 5, maybe 10 percent increase in any kind of behavioural measure like that. Simply by animation you’re seeing a 15 percent increase.
On one of the questions in Dr Wiseman’s research, 92% scribe viewers recalled the answer correctly – 22% more than those who had watched the ordinary video.
This research closely matches our own A/B testing.
What reasons does the scientist give to explain the ‘massive’ increase?
Scribe videos gain and hold attention
‘Simply because people are more engaged in the process,’ says Wiseman.
We know that in order to remember something, you need to attend to it in the first place. If you haven’t got people’s attention, you’re not going to get the information in. I think what the animations do is hold that attention. They hold it in an incredibly engaging way.
We've all been there. The bored faces might be colleagues, delegates, or students. The presentation might be a health and safety talk, a product demo, or a lecture on physics. But the question is the same – how can I win the attention of the people in front of me? How can I get my message across?
Dr Wiseman has given us the answer – use whiteboard videos. They grab attention. They hold attention. They make sure that the information sinks in.
People learn better when something is fun
The second reason Dr Wiseman gives is that scribe videos are fun.
Can that really make a difference?
You do anything better when you’re in a good mood … creativity, productivity, learning. … One thing [whiteboard animation] does is make me laugh, and it puts me in a good mood … Suddenly, it’s not so much work. It not only makes them have a better time, more importantly it means the information is just going in.
Let’s face it – your students would rather be watching a video. Your colleagues would rather not sit through yet another Powerpoint presentation. Your website visitors are getting tired of reading all that text.
If all whiteboard videos did was put people in a better mood – they would be worth it.
But add the increase in information retention and memory – and you've got a winning combination.
Scribes stimulate something called viewer anticipation. In the same way that a crowd gathers around a street artist to guess what is being drawn, watching the images in a scribe video emerge is exciting.
As the hand draws out an image, ‘your brain is trying to anticipate what the final form is going to be,’ says Jonathan Surdo of TruScribe.
When the final form is revealed the brain experiences SURPRISE and releases dopamine. *pop* Experiencing the unexpected increases the levels of dopamine in the brain, which is a pleasure chemical and in turn increases the engagement of the viewer.”
TruScribe discovered that the chemical response to viewer anticipation makes their whiteboard videos pleasing to watch gets the message across. Read more about this in the book Video Scribing.
It certainly tallies with Dr Wiseman’s idea about how fun scribe videos are to watch – and explains why even the simplest scribe can mesmerise viewers.
Check Out These Wonderful Ideas To Help With Video Marketing
Video marketing is one of the best techniques you can use to improve your business.
It is a huge mistake not to utilise this highly effective marketing method. This article contains several great video marketing tips. By studying them carefully and applying them to your business, you are sure to enjoy tremendous success.
Try outlining the path of your video. Great videos make it clear early on what will be discussed during the video. Just diving in your content will not help the viewers understand the benefits of watching it. Start with an outline like you would an essay to explain to viewers early on what to expect during the rest of the video. What are your customers asking? Do they want to know how to use your products? Would they like to know how you create each item? To answer them, formulate a video which provides a 3-minute peek into whatever it is they wish to know, you'll find they appreciate your efforts.
You should create a video to document your typical day at work to give your customers an idea of how products are created and shipped. Introduce your colleagues, show your workspace and follow the different steps you go through to complete an order. The goal of this short documentary is to convince viewers that you are a trustworthy professional. Do you find that customers are emotional about your brand? Put them on video! That's a great way to show potential customers what it's like to buy from you - show them how they will be purchasing a life long bond with your company which is already changing lives around the nation. Even though you are trying to market a business, it is a good idea to get a little personal with your video delivery. This means that it is okay to share personal stories that may help you connect with others. Make sure you stay professional, since being otherwise may cause you to lose users. If you are posting videos on a regular schedule, you have to stick to it. Over time, people will begin to anticipate videos from you and your company. The same way people follow television programs, they expect your videos to be released at a specific time and on a specific day. Let them know if there will not be an update or new video coming.
Even hardened video marketing professionals can learn a thing or two from the viewer comments. If people are telling you about issues with your videos, listen to them. Maybe on slower connections your videos are loading too slow. Listen to what they have to say so that you can adjust your videos and make them work for all viewers. YouTube is a great way to share your videos but do not expect all your customers to have YouTube accounts. Some people will use their YouTube account to comment and subscribe to your videos, but you should make this content accessible by sharing your videos on your site and social media. Post your videos to a host of different sites. While YouTube should be your number one choice, don't rely on it entirely. Other sites, like Break and Vimeo, could all be beneficial to you. You may even be able to find a site that caters to your type of business. As was talked about in the opening paragraph of this article, video marketing is a terrific, highly effective way to improve your business and boost profits. By taking advantage of the great information you've learned by reading this article, you can see higher profits than you ever imagined. Don't wait any longer, start working on your video marketing strategy today!
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On one of the questions in Dr Wiseman’s research, 92% scribe viewers recalled the answer correctly – 22% more than those who had watched the ordinary video.
