Showing posts with label strategy. Show all posts
Showing posts with label strategy. Show all posts

What to Consider before Buying Investment Rental Property

What to Consider before Buying Investment Rental Property


A Rental property can be an excellent way to bring in additional income as well as invest in an asset that is actually tangible; however, investing in real estate does involve more than just purchasing a property and watching the money roll in.
Many people believe that the biggest hurdle they may face is obtaining the loan; however, this may be easier than they actually think. It is other issues which you may face along the way which should be considered before you actually take the step of purchasing an investment property
First, always make sure you take the time to know exactly what you can afford. Many people make the mistake of overlooking this step, assuming that the rent alone will cover the mortgage payments and other associated costs.
If you rely solely on rental income and there is a change in the market conditions , you could find yourself in financial trouble later on.   

In addition, you need to give some thought and consideration to the type of property that will best suit you. You can find rental properties in many different sizes as well as types. 

Each of these different types can pull in different rental rates as well as attract different types of renters. So, giving thought to the property that best suits you is really an important step which should not be overlooked.

For example, if you purchase a property that is near a college or university you are likely going to find that most, if not all, of your tenants are college students. While you may never have a vacancy, you may also find that you have a continual turnover, problems collecting rent and even possible damage to the property itself.
You should always research rental properties just as you would any investment with the large amount of money involved. If you do not have the experience, the expertise or the inclination to do this yourself talk to an expert.
Not only do you need to understand the going rates for similar properties you need to decide why you are investing and what type of property best suits your budget, risk analysis and the objectives you set out to achieve
Rental Property Advice
To research yourself check the areas local newspaper for information on going rental rates as well as the internet. The internet is predominantly dominated with Real Estate Agent or Broker advertisements which may not provide a true indication of the actually going rate. A desperate private landlord will drop their price and advertise this usually well before anAgent or Real Estate Broker would do.
Another major consideration is that you will need cash flow to take into consideration expenses which may come up along the way. Ideally, you should have a reserve fund or cash buffer established to tide you over in the event you experience emergency expenses or your property is vacant for a period of time.
Before you commit to purchasing a property, make sure that you obtain some sound advice. This doesn’t mean an Uncle or a mate who knows a cousin who’s Aunty has 30 properties. It is important you take information from an experienced advisor not emotionally or financially involved in the transaction. Making a mistake and purchasing the wrong property can be catastrophic to your financial well being. Don’t allow the sake of a few hundred dollars or so stop you from obtaining independent advice.
In addition, you should make sure you understand your responsibilities as a landlord. Keep in mind that your obligations are typically regulated by the statute laws or legislation in the area which the property is located.
Some states have very little regulation while other states are highly regulated.
If you fail to follow state regulations you could find yourself in for quite a bit of financial as well as legal trouble. It is always best to educate yourself ahead of time.
Finally, make sure you consider how much insurance you will need to not only property the property in the event of damage or destruction but also to cover all liabilities as well. One liability claim can be enough to cause serious repercussions so this is not an issue where you want to take a short-cut. Remember that it is your responsibility as the landlord to provide liability insurance, not your tenant. If someone should slip and fall on your rental property then it will be you who is responsible, not the renter.
Rental investment property truly can be an excellent investment and long term wealth builder provided that you are prepared and understand what you should expect from the outset.
Do not be afraid to seek help where you need it, especially from associations and from professionals such as attorneys. This is the hallmark that can often set a successful rental property investor apart from one who fails.

ACHIEVING A HIGHER CONVERSION RATIO

ACHIEVING A HIGHER CONVERSION RATIO

August 13, 2014 by Antonio Sawlwin
Filed under Banner Ads InfoFeatured
When they were first introduced banner ads literally became a rage. Everyone wanted to click on those colorful, flashy ads. One could throw in a couple of cool looking banners in a website and voila, there you have clicks and tons of money generated through them.
The more appealing the banners, the more was the surety of clicks. Apart from being an excellent alternative to television advertising, banner ads also provided an enhanced visual appeal to the website. The money that the banners generated with clicks acted like a cherry on top!
In today’s world, the things are a little different, with passage of time, people have learnt to ignore or simply pass by a banner ad. Internet users have matured since the late nineties and now they know what it does and why it is there. This phenomenon is known as banner blindness and is one of the biggest headaches faced by a webmaster or a web designer in deciding which or what banner ad to place. Unless the website visitors really need a product, they won’t click on that banner.
Conversion ratio relates to the conversion of a viewed banner to a clicked banner. I.e. the number of times a banner viewed by a visitor is actually clicked by a visitor.
Now the obvious question arises, how can I achieve a higher conversion ratio?http://www.reddogstrategies.com.au
Red Dog Small Busines Marketing Strategies
Mobile Apps for Small Business
The answer to these questions lies in effective selection, management and placement of a banner advertisement.
Placement – Proper usage of banner ads would still fetch money for your bank account. Well many companies are still doing it, and so can you. Initially, when the banner ad era came, banners were just available in standard sizes only. This created problems in proper placement of banner ads. To tackle this problem, there were only two possible solutions, either you place them anywhere and carry on with a haphazard looking website design or build your web design around the banner ads. Most of the professional webmasters chose the latter but because of lack of proper web design skills, many rookies were stuck with the first choice.
Size – A big change that has come since the time when banner ads first came is that back then they were usually of one common size. People grew over them and learnt to ignore them which caused banner blindness to many websites. Different sizes and shapes of banners ads were then conceptualized to tackle this problem. Research has shown that people click some banner ads more than other banner ads because of their size and shapes.
Choose Wisely – A greater variety in banner ads not only means that banner ads would become more ‘clickable’, it also means that now even rookie webmasters are able to better incorporate these banner ads into their website without compromising their web design. Now, instead of putting banner ads in common places, we can have them in headers, footers, sidebars and in-between the content also. Doing this takes the visitors by surprise and because they are not hoping to see a banner there and as such are likely to be more open to the idea of clicking on a banner advertisement.

Check Out These Wonderful Ideas To Help With Video Marketing

Check Out These Wonderful Ideas To Help With Video Marketing

Video marketing is one of the best techniques you can use to improve your business. 

It is a huge mistake not to utilise this highly effective marketing method. This article contains several great video marketing tips. By studying them carefully and applying them to your business, you are sure to enjoy tremendous success.
Try outlining the path of your video. Great videos make it clear early on what will be discussed during the video. Just diving in your content will not help the viewers understand the benefits of watching it. Start with an outline like you would an essay to explain to viewers early on what to expect during the rest of the video.
What are your customers asking? Do they want to know how to use your products? Would they like to know how you create each item? To answer them, formulate a video which provides a 3-minute peek into whatever it is they wish to know, you'll find they appreciate your efforts.

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You should create a video to document your typical day at work to give your customers an idea of how products are created and shipped. Introduce your colleagues, show your workspace and follow the different steps you go through to complete an order. The goal of this short documentary is to convince viewers that you are a trustworthy professional.

Do you find that customers are emotional about your brand? Put them on video! That's a great way to show potential customers what it's like to buy from you - show them how they will be purchasing a life long bond with your company which is already changing lives around the nation.

Even though you are trying to market a business, it is a good idea to get a little personal with your video delivery. This means that it is okay to share personal stories that may help you connect with others. Make sure you stay professional, since being otherwise may cause you to lose users.

If you are posting videos on a regular schedule, you have to stick to it. Over time, people will begin to anticipate videos from you and your company. The same way people follow television programs, they expect your videos to be released at a specific time and on a specific day. Let them know if there will not be an update or new video coming.

Video Advertising Works
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Even hardened video marketing professionals can learn a thing or two from the viewer comments. If people are telling you about issues with your videos, listen to them. Maybe on slower connections your videos are loading too slow. Listen to what they have to say so that you can adjust your videos and make them work for all viewers.

YouTube is a great way to share your videos but do not expect all your customers to have YouTube accounts. Some people will use their YouTube account to comment and subscribe to your videos, but you should make this content accessible by sharing your videos on your site and social media.

Post your videos to a host of different sites. While YouTube should be your number one choice, don't rely on it entirely. Other sites, like Break and Vimeo, could all be beneficial to you. You may even be able to find a site that caters to your type of business.

As was talked about in the opening paragraph of this article, video marketing is a terrific, highly effective way to improve your business and boost profits. By taking advantage of the great information you've learned by reading this article, you can see higher profits than you ever imagined. Don't wait any longer, start working on your video marketing strategy today!












The 9 Things A Small Business Can Try to Get Paid On Time

1.Get it in writing. Have an engagement letter or services agreement to protect your
legal right to be paid fairly for services rendered.

2. Get a deposit or a retainer. This helps to reduce your overall financial exposure.

3.Get your invoices out quickly. The longer you sit on your bills, the slower you will get paid.

4. Communicate early and often. Customers tend not to pay quickly or at all when
they are dissatisfied. Reach out to them right away if there is a problem or a dispute
and talk it through. Be ready to compromise if their complaints or concerns are legitimate,
but only in exchange for prompt payment on the adjusted balance.

5. Establish budgets and target ranges. Customers hate surprises. If the bill is much
higher than expected, they might delay payment in protest.

6. Get creative. Can you include mutual incentives for prompt payment? Can you
break payments into installments? If you make it easier and more rewarding to help
them pay you, you might get paid faster.

7. Establish mutually beneficial and dynamic relationships with your customers and
clients. Customers will pay faster when they like you, appreciate your product/service
and feel as though it is a two-way street.

8. Try the carrot before the stick. If a customer pays late, don't threaten them with
litigation until you first try to work things out. A reasonable approach is less invasive
and less stressful. It can also save your business relationship.

9. Protect against the inevitable. If you know that customers or clients will pay late, then make
sure you have a line of credit or access to financing to cover cash flow gaps. Your business is
a car. You are the driver. Cash flow is the gas that makes your business go.

Australia the land of Broke Retirees

Retirement and  why property may help 

Research shows that only one in 10 Australians currently invest in residential property as a vehicle for wealth creation. With statistics showing that less than 10% of Australians are retiring in a similar or better financial position than before retirement. Do we need to ask the Question ? Is property the best investment vehicle to achieve a self-funded retirement? And if so, what is stopping the other 90% from investing in Australian property.?


Broke at 40 - Wait until your income drops by 60%

According to the Commonwealth Bank on their website Commbank.com.au when it comes to wealth creation for Australians’ residential property remains the number one asset, accounting for $4.4 trillion of our wealth”.

In comparison to other asset classes the bank states that superannuation accounts for $1.5 trillion, Australian listed stocks $1.3 trillion and commercial real estate $0.7 trillion.

Based on the above there are strong indicators that Australians feel safe in bricks and mortar. After conducting research there were three repeating reasons that appeared when questioned non investors on what was stopping them.
1) A Fear of Investing - this could be as simple as not wanting to lose money or a deep seated fear or phobia.
2) Don't know how to do it or where to start - some people are financially inept and for whatever reason can't put a plan in place to make it happen.
3) Could not be bothered with the headache - Unfortunately this is where most Australian's are placed. Most people do not see the URGENT need to create wealth at this very moment.

Unfortunately it seems the majority also underestimate the amount they will require to fund their retirement and overestimate how much their Superannuation will provide.

Data provided by the Australian Bureau of Statistics from their Census results indicate these people are in for a rude shock. Unless they make fundamental changes to their financial structures chances are without a lottery win or recieving a substantial inheritance they will end up either Dead, Dead Broke or Still Working though their twilight years.


Not much reward for a life time of sweat and toil !


If you grew up in Australia with Baby Boomers as parents, keeping in mind they were raised by parents who lived through a depression, you were most likely told that debt is bad and should be avoided at all costs.. The safest way to secure your future was to save a large deposit then buy a home. Once you had a family you would work as hard as you can to pay your mortgage off and when you retire you will always have a roof over your head and a back yard to grow vegetables.

Now fast forward to 2013 and according to the Melbourne Institute you will need at least $38,000 per year as a household just to live above the poverty line in retirement. The website then advises that as of March 2013 the maximum age pension a couple can receive in Australia is $31,688.
Realistically, a comfortable lifestyle Retirement goal in 2014 should provide at least $60,000 p/a for a couple.

To achieve this you would require approximately $1.200,000 invested in an income producing asset, this figure should not including the value or equity in the family home.

This scenario would provide an annual income of around $60,000 p/a with a 5% return.
As you can imagine saving your way to Retirement seems a futile exercise. This is where you need to take advantage of leveraging and using debt to your advantage. There have been very few wealthy people who have saved their way to wealth. You need to use debt to leverage your exposure and therefore multiply your returns.

Also as important is the need to protect and preserve your most important asset - your family home. There is clear anecdotal evidence that more and more Australians are relying on using the equity in their home to help fund retirement. They are effectively reducing the amount available for future generations

To highlight the problem, the investment management firm Challenger provide data from APRA that show that the average superannuation fund for couple aged 60 plus is currently between $120,000 - $200, 000. These figures are a far cry from the amount required and you don't need to be a mathematician to work out there is very little that could be done to fix the problem. In reality,these people are heading for a meager existence unless they remain employable.


Missing the mark with your finances - your not alone

So back to Property & how to avoid the above scenario? It really comes down the old adage "Just Do Something".

The longer you leave it the harder it is going to be - Already the Federal Government has began making changes to reduce the Age Pension entitlements and reduce Social Service payments.
The Government can see the writing on the wall and need to take decisive action and implement policies and tax incentives to encourage mum and dad investors. If we want Australia to remain the Lucky Country then who is going to pay for increasing costs' associated with a large increasing number of an aging population?.

Another key difference in our modern society is the increasing expense involved to provide essential services and we live in a much more disposable society, 'things aren't made like they used to be"
this makes for interesting times for the Generation X crowd who will be heading in to their last quarter of their working lives very soon.


So what can you do?

First - Make an appointment to see a good Advisor who understands and works with Direct Property,Property Funds, Superannuation, Tax Planning & Debt Reduction is a good place to start.
Just like your Doctor, don't worry they've heard it and seen it all before. so don't feel embarrassed about your current situation. no matter how Grim the future may look.
OK, you've found your Adviser - Now what?

The 6 Important Questions to ask

1) How can I reduce my debt in the shortest time frame by utilising cash flow management?

2) How can I save paying so much tax & how can I use this improve my cash flow & reduce debt?.

3) How much am I risking in equity or cash and how long is this risk expected to last?

4) What will your strategy achieve for me in xyz years?

5) What will happen if this or that happens?

6) What are the risks associated with my family home?

If your Adviser cannot answer these 6 Basics questions then find another. Other professionals that can assist are your Accountant, Your Mortgage Broker or your Asset Managers & Strategists.


Good luck and we would love to hear your experiences and comments.
Remember - Sharing is Caring

We truly believe property is the best vehicle for the average Australian to create wealth



Author - Antonio Sawlwin - Santolo
Contact - antoniosaw@gmail.com
Copyright 2014 -
RASA


References
<http://www.commbank.com.au/about-us/news/media-releases/2013/introducing-property-mywealth-brings-world-first-do-it-yourself-investors.html>

<http://melbourneinstitute.com/downloads/publications/Poverty%20Lines/Poverty-lines-Australia-June2012.pdf>

<http://www.superguide.com.au/how-super-works/age-pension-rates>


<http://www.challenger.com.au/funds/TechnicalUpdates/CRIR_How_much_super_do_Aussies_have_Apr12.pdf>