WEBMASTERS – AN IMPORTANT MESSAGE FROM GOOGLE

Today Google released a Statement informing that Google has now made it easier to get relevant mobile content when searching

The article tells us that after April 21 2015 Google will be adding Mobile as part of their page ranking analysis.

An excerpt from the article explains the changes here….

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps. Today, we’re announcing two important changes to help users discover more mobile-friendly content:

1. MORE MOBILE-FRIENDLY WEBSITES IN SEARCH RESULTS

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

To get help with making a mobile-friendly site, check out our guide to mobile-friendly sites. If you’re a webmaster, you can get ready for this change by using the following tools to see how Googlebot views your pages:

• If you want to test a few pages, you can use the Mobile-Friendly Test.
• If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.

2. MORE RELEVANT APP CONTENT IN SEARCH RESULTS

Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide on the developer site.

Source http://googlewebmastercentral.blogspot.com.au/2015/02/finding-more-mobile-friendly-search.html

Find Out More About Getting Your Business Mobile

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Will we see then end of waiters and people serving behind counters in convenience stores etc?

Substituting technology for real-life waiters is not as far-off and futuristic as one may think. For all the skeptics out there, read the cleverly-headlined and profusely-shared “Hi, I’m a Tablet. I’ll Be Your Waiter Tonight.” article published in The New York Times recently. The piece asserts that “restaurants have been late to the tech party, and many are now scrambling to incorporate tablets, apps, computerized kitchen equipment and data analysis capabilities.” In other words, restaurants are being transformed by technology, and not just when it comes to waiting tables.Diners are definitely on board with this. Granted, some bemoan the loss of the human connection—one Reddit user commented, “If a restaurant I go to got rid of waiters, I’d stop going.” However, a survey by the National Restaurant Association found that more than 50% of consumers said that “they would use tableside electronic payment options,” and 44% indicated they would use tablet menus.

The customer is always…happy?

Several platforms have sprung up to provide this new technology, including Revel, Ziosk, and Tanjarine, the last of which links tableside ordering, entertainment, and pay-at-the-table service with server handheld devices. Restaurants that use these platforms report increased profits, more inventory turnover, and heightened levels of customer satisfaction.

We suspect that this is just the beginning: Consumer demand for instant, friction-free service in all aspects of their lives is only increasing. And now that apps like Uber are already providing that kind of service the second diners step out of a restaurant, they’ll surely want it inside as well. Besides, restaurants will probably realize the value in forming an association between themselves and these popular new tech platforms.

It’s the restaurant revolution

With waitering service covered and taking off, the next logical step would be integrating technology into more aspects of the dining experience. As a mobile app-creation platform that currently enables thousands of restaurants to connect and engage with their customers via customized mobile apps, that next step is something we at Como have been thinking about a lot.

As things stand now, these customized apps let restaurants post daily updated menus to reflect daily specials. Users can make reservations through OpenTable and Urbanspoon. App users on both ends can integrate with GrubHub, Seamless, and Eat24. But with the anticipated development of technology in the restaurant realm, we expect a lot more things to improve for the customer before, during, and after the dining experience.

Before:
We expect that customers will soon be able to use a restaurant’s app on their phone to send their order to their table’s tablet before they even get to the restaurant. Diners may even be able to order their favorite dish to show up at their table precisely at 8:15 p.m.

During:
Alternatively, diners could change their order, confirm it, and send it to the kitchen once they sit down. Consider the efficiency this would bring to the restaurant, and more importantly, the high levels of satisfaction it would bring to customers. We all know how frustrating it can be to try and find a waiter when a restaurant gets really busy.

After:
Restaurant owners could track and monitor data such as individual customer behavior, menu choices, time spent at each table, and more. After the diners leave, a restaurant’s app could keep a record of what they enjoyed. That data would let restaurant owners offer them a discount on that dish the next time, recommend suggestions based on their culinary preferences, offer a coupon, or survey them on potential new menu items.

Puttanesca with a side of data

The development of customized apps has always meant that restaurants are as much in the data business as they are in the food business. Now more than ever before, restaurants need to think about the many ways they can “serve” this data that’s available to them back to their customers.

For example, those counting calories could be notified about the calories they consumed during their meals. In turn, this data can be integrated into fitness and wellness services within an app—like Nutrisystem’s recent Numi launch. Taking this a step further, users can be told how many calories they need to burn based on what they just ate, and how long different workouts will take to achieve that.

We’ve come a long way from the time when restaurant owners—and other small business owners—wondered why they would ever need a mobile app. Of course, there will always be skeptics. New technology always provokes that reaction; there’s probably still some people out there grumbling about the birth of the Internet. But—while there’s obviously no guarantees— this particular change looks like it could be beneficial for everyone involved.

REDDOG Business & Marketing Strategies: Small Business Failure Post GFC

REDDOG Business & Marketing Strategies: Small Business Failure Post GFC: Ever notice how some small businesses seem to thrive under just about any economic conditions, while others constantly struggle and miss op...

ARE YOU LOOKING FOR CAPITAL GROWTH?

We find that nearly all people we meet with that have investment properties are not maximising the benefits of owning an investment property.

If we can provide a simple scenario whereas a couple purchase an investment property and we ask why? generally it will be 1) to create wealth, 2) provide a solution for the next generation 3), to help pay off debt 4) reduce tax being paid

Out of the 4 points above - nothing is more important to your financial prosperity than reducing the amount of tax you are paying and arranging to receive any tax relief via a tax variation authority (TVA).

Regardless of the pro's and cons of a TVA, what you need to understand is that there is no magic silver bullet. It becomes a pretty simple equation. The first thing anyone needs to do to become financially free is pay off any debt outstanding.

To pay off mortgage debt, there is one major factor that will help you achieve this - CASH - FLOW

When investing in property we tend to focus way too much on capital growth. Sure you do not want to buy an asset that reduces in value, however relying on growth is like picking the x lotto numbers - who knows what is going to happen.

If you own that property freehold and it gives you an income that is fixed by term leases, does it really matter what the price of that property is today?

Capital Growth should be seen as the cream of your investment and should not be included in future return projections.

I have spoken to hundreds of people who have sold their investment properties as they were not seeing any growth in the value and it was costing them financially to hold the property.

A simple Tax Variation Authority aligned with a strategic offset mortgage structure would have made all the difference to these people.

Once you get your head around debt, cash flow and freehold ownership you will see rapid improvement in your finances.



Buying an investment that is going to work for you requires a lot of knowledge, skill and time.

Before rushing off and making a mistake that could cost you hundreds of thousands - find someone to help that isn't going to see you as a one off purchase. If you can find someone who is experienced in rapid debt reduction through investing that can assist, coach and mentor you any costs associated will pay for themselves 100 fold.

Where do you find these people?

Well of course I could say ring me...... 

Network and talk to successful people, don't wait until you are ready to invest start looking for that person now.

They may be your accountant, a real estate salesperson, a property manager, a mortgage broker or a financial planner. What you are looking for is someone who looks holistically at your finances, not just an expert in their field.

All the Best & Happy Debt Reducing.

PS - Self EDUCATION isn't a bad place to start

Purchasing this book from Amazon for under $30.00 wouldn't be a bad option either.

http://www.amazon.com/Rental-Property-Taxation-Australian-Investors/dp/0731408489/ref=as_sl_pc_tf_til?tag=realassesolua-20&linkCode=w00&linkId=FZAFCEXF4GQNGDA2&creativeASIN=0731408489
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Mobile Business Is Booming—Miss it and Miss Out! - POSTED BY INNA KUBOVSKI IN SMALL BUSINESS MATTERS

For anyone still dubious about mixing mobile with business, it’s time to get used to the new reality: Mobile is no longer the future. It’s the present. Everywhere you look, the signs point to more and more growth for mobile—and we haven’t even seen the wearable device movement take off yet. The numbers speak for themselves:

• According to The New York Times, the mobile industry is now valued at more than $1.6 trillion. It’s expected to spike to a multi-trillion dollar industry in the next ten years.

• Almost a billion smartphones were shipped in 2013, according to Business Insider.

• On average, we spend one hour each day on our smartphones.

• Perhaps most important of all, mobile devices are the only media devices growing with regards to how much time we spend using them. Time spent on mobiles increased another 8% in 2013, while time spent on desktop, radio, and print all decreased. Amazingly, over a fifth of all Internet traffic is now happening via mobile devices.

And we’re not just using mobiles for fun and games anymore. Mobile devices now account for about 25% of e-commerce traffic and 13% of e-commerce sales. PayPal witnessed $30 billion in mobile transactions in 2013, while Starbucks saw a billion dollars. Apple, meanwhile, earned $10 billion in app revenue last year.

Let’s also remember that the great mobile boom is changing small businesses just as much as big ones—if not more so. A recent survey commissioned by AT&T and the Small Business & Entrepreneurship (SBE) Council found that small business owners save some $67.5 billion a year by using mobile apps, tablets, and smartphones in their day-to-day business activities. “Apps offer small businesses a means to increase revenues and visibility, as well as enhance the customer experience,” Marla Tabaka explains in Inc. “Whether you own a restaurant, offer a service, write a blog, run events, or manage a DIY platform, you can grow your business just by adding an app.”

The revenue is expected to just keep coming. In her recent State of the Internet talk, Kleiner Perkins Caulfield & Byers partner Mary Meeker predicted use of mobiles will keep growing. Meeker sees a $30 billion opportunity in U.S. mobile advertising alone, as consumers spend more and more time on the channel.

Those in the marketing industry take note: Mobile app revenue now accounts for 68% of mobile monetization, making it the biggest opportunity for marketers. What’s more, Gartner predicts that global revenue from app stores will further increase 62% this year to $25 billion.

One vertical that will especially benefit from the mobile boom is the travel industry, with PhoCusWright estimating that by 2015 mobile will make up a quarter of U.S. online travel sales and a fifth of bookings in Europe. This is up from 2% of U.S. online bookings in 2011.

With this kind of growth, it’s no wonder that the Mobile World Congress trade show is such a huge event—this February there were a record 72,000 attendees. As the Times puts it, the event has “evolved from a networking event for industry insiders to a convention where companies from all corners gather to introduce new gear, services, and partnerships to gain attention in an increasingly crowded market.”

It comes down to this: Mobile has become a key channel for reaching customers and sparking sales, whether or not those sales actually occur on a phone. If you’re running a business—big or small—and mobile is not a central part of your strategy, you’re missing out. Big time.

Do you agree? How do you see mobile impacting your business? Share your thoughts!

 - POSTED BY INNA KUBOVSKI IN SMALL BUSINESS MATTERS

5 Important Things to Remember When Buying Property

 

Buying A Property?

Purchasing new property is both an exciting and nerve-wracking experience as it involves making one of the biggest financial commitments you will ever make in your life.. Before taking this big step it is important to consider several key things in order to not only get the best deal in the market but set things up to provide safety and security.. Some of the things to consider to avoid making a mega mistake include:

 

1. Plan before Investing

The first step to owning any property should involve planning a meeting with your financial advisor or investment advisor to discuss pertinent issues regarding your financial standing, investment goals, risk analysis of various property investment options and what-if scenarios. This is an important stage as it gives you the opportunity to clarify your investment goals, set financial limits and assess the risks involved. You need to know what will happen if interest rates skyrocket or if your income dropped by 30% before you decide how much to invest anywhere.

 

2. Take Time to Decide

As pointed out, property buying is an exciting experience prone to emotional purchases mainly orchestrated by well trained property agents. Take time to get into the details of the local and adjoining markets, shop around to compare other properties even if they do not interestt you, this will give you the best idea for local prices. Remember people are building properties everyday so there will always be another dream property. Slow the proccess down as much as possible to gauge the true interest in the property, if you get quipped at the post it is better to lose an opportunity than to lose money rushing in to things.

 

3. Revisit the Property

A common mistake most first-time property buyers make is buying the property based on only one or two visits. It is recommended that you make at least three visits to the property at different times of the day weekends and at night and regurarly pop past the property. It is not only crucial to see who will be living or investing next to you, other things to check are the aspect the property faces, hot sun on windows costs a lot to cool, are there sporting clubs adjacent, can you still get a park nearby on a Sunday morning, Is there a 11.00pm flight everynight overhead and things like traffic noise. All these things may not be a big problem overall however they do make a property harder to sell in a hurry if your circumstances change dramatically.

4.Get Help

Since property deals involve large amounts of money, it makes more sense to find an experienced negotiator to handle the deal on your behalf. Ideally this will be a property professional who is not attached emotionally to the transaction. Negotiators are better positioned based on their experience and knowledge to handle the transaction and by not having a personal interest in the transaction will remain much more grounded and calm throughout this streeful part. Be very careful from whom you rely on for information, unfortunately everyone knows someone who knows someone, remember that to succeed you need to think differently from the norm, get a pro and reap the rewards immediatly.

 

5. Inspect Before Signing

The last stage in property buying process should be to hire a qualified building inspector not only to make sure that the property is in good condition. By using the inspector’s report few people realise that this document is one of the strongest negotiating tools in the proccess, an astute negotiator will use the report to negotiate for large discounts for minor repair works.  

 

" China's latest announcement just pricked Australia's property bubble.

News for the Australian Property Market raises concerns as China announces a new energy conserving policy that will cut demand of coal dramatically after 2015.

Speaking about the Chinese Government Energy Conservation plan Mr Jiang Kejun, as spokesperson for the Chinese Government told the media ''Coal consumption will peak below 4 billion tonnes,'' by 2015.

Over last 12 years demand for coal from china has increased 2.4 billion tonnes, or 163 per cent, the news from China makes it clear that future demand will a return to much more moderate levels.

Commenting on the news, Mr Antonio Santolo, CEO of The Property Advocacy Group of Australia and founder of the popular free advocacy website mypropertycoach.com.au states “that this news will send shock waves throughout our mining regions” indicating a lot of smaller players and start up  projects will struggle to find demand for their product at a price that will make it viable to dig the stuff out of the ground” Santolo further explains how there is already strong evidence of a more balanced property market in the regions, “the money was made in these areas over the last 5 or so years, the people that had the foresight or the luck to hold property at that time done very well, however like any Real Estate purchase the profit is in the buying, so everyone that saw the rise and jumped on the band wagon most likely brought at prices that were not fundamentally sustainable. This is going to leave a lot of people in financial stress if markets start returning to the more sustainable areas”

Santolo predicts a large decrease in demand for long term Rental accommodation with a shift to portable accommodation in regional areas over the next 2 -5 years with miners looking for a flexible workforce, Santolo explains “When guys like Gerry Harvey are getting involved in temporary mining accommodation units there is a reason why, They obviously feel the money is to be made in supplying the accommodation as a business and are not relying on the local market to dictate prices”

Santolo recommends anyone who is holding property as an investment in these areas needs to speak to an independent advisor now, “like any problem, tackling it head on will make the outcome a lot better that sticking your head in the sand”

Free Property Advice & Help

Coaching - Australia's Second Fastest Growing Industry

Australia's Latest Growth Industry: Personal Service Coaching

As life becomes increasingly complicated in a world with tough economic conditions most people experience an increased amount of stress in some form.

People who want to perform better at their jobs and improve their quality of life are employing personal lifestyle and business coaches.

 Personal service coaches establish a dynamic and highly interactive relationship with their clients to work toward solving the broad range of life and work-related issues that might impede the client's success.

Recession Proof

When coaching first gained a foothold in the early 2000s, analysts questioned whether the concept would remain viable in the long-term, or if it was just a vanity service that people would view as expendable in periods of economic contraction.

This question was answered during the 2008 Global Economic Crisis when people and businesses not only chose to continuing working with their coaches, but business leaders and other individuals who had not previously used coaches also opted to try this service to improve their productivity and competitive edge in both life and business. As a result, personal service coaching not only remained stable during the economic downturn, but also grew as an industry as more forward thinking individuals and businesses used these services to gain a competitive edge.

Coaching Today

Today, personal service coaching in Australia is the second fasted growing industry after the Information Technology sector.

Lifestyle and business coaching generate roughly $ 2 billion in revenue on an annual basis.

The outlook for this high growth industry remains strong, as both individuals and business find that they receive as much as a 50:1 return on their investment. (ie. $50 return for every $1 spent on coaches / mentors)

Individuals find they are able to find new career opportunities more quickly than they were able to before they worked with a coach. Additionally, they find that they are happier, less stressed, make better decisions, and have more fulfilling personal and business relationships than they did before they hired a personal service coach.

Business leaders, entrepreneurs, and small business owners find that they are able to recruit better talent, have less employee turnover, and are able to develop and execute more effective and innovative strategic plans when they work with a business coach.

Lifestyle and Business Coaching 

According to the International Coaching Federation, professional lifestyle and business coaches offer a unique service that focuses on working with a client to establish goals, creating desired outcomes, and implementing strategies to manage and enhance the personal change the person has achieved.

According to the Worldwide Association of Business Coaches, the process of lifestyle and business coaching entails the following steps:

1. Initial Meetings

During this first meeting, the coach will meet with the client to determine the client's goals, to determine what obstacles prevent the client from achieving these aspuirations, to define the roles of the coach and client, andto make clear the responsibilities of each person in this dynamic relationship. During these first two initial meetings, the coach works to establish trust and an atmosphere of safety and both coach and client make a mutual commitment to honesty. These sessions also involve the coach offering support as well as high value feedback. Additionally, the coach might start to challenge the client about negative habits and patterns of thinking that can impede the client's progress toward desired goals.

At the end of this step, a formal contract is presented to the client that defines the coaching process, the role of the coach and the client, and the responsibilities of each party. Additionally, the client and coach will also sign a separate confidentiality agreement.

2. Compiling Information and Debriefing

People live in a variety of complex systems. Together, the coach and client will work to assess and define each system in which the client operates on a regular basis. For lifestyle coaches, this might entail exploring the client's relationships with a significant other, family, friends, and colleagues, as well as how the client handles his or her career and personal finances. For business coaches, this might entail reviewing the structure, vision, and mission of the business in which the client is involved, the client's personnel file, as well as other documentation that can provide insight into the person's business environment and the manner in which the client functions in this climate.

With the permission of the client, the coach might gather information from people with whom the client interacts. The coach will directly observe the client in a variety of contexts. This will provide the coach with insight into the manner in which the client handles a number of situations so that the coach can develop strategies.

Additionally, the coach might employ a variety of assessment tools to provide further insight into the person's thoughts and behaviours that affect their daily performance.

3. Feedback

The coach will provide their client with the coach's impressions about the way in which the client performed in each situation the coach observed.

4. Planning and Coaching

Based upon the client's baseline level of functioning, the coach and client can develop goals and benchmarks along with strategies to help the client can use to overcome the challenges they face in achieving these goals. The interventions and strategies are experiential actions that take place in real world situations.

5. Reassessment

At a time specified in the coaching agreement, the client and coach will revisit the initial assessment to evaluate the progress that has been made during the months of active coaching. Based upon this assessment, the client and coach can determine what goals the client has achieved, the need for additional goals and benchmarks, and means to reinforce the positive changes that the client has made.

6. Final Assessment

At the end of the coaching services, the coach and client will meet to evaluate the progress that has been made by the client. The coach will point of how the behavioural change the client has made has improved his quality of life or his or her performance in the business world. Prior to this meeting, with the permission of the client, the coach might re-interview the people whom he or she initially interviewed to determine the impressions of significant others in the client life about the changes the client has made. The coach and client will develop a plan that the client can use for continued change and growth.

Since personal service coaching is involves intensive individualised investment of a considerable amount of time, it is easy to how both individuals and businesses can spend thousands of dollars on personal service coaching. Fortunately, this coaching service is tax deductible so that those who invest in coaching haveanother source of investment deduction.

Demographics

Those who opt to use lifestyle and business coaches tend to be people who have already achieved a certain degree of success in their life and business ventures and who want to achieve the next level of achievement. They tend to be self-motivated professionals in their 30s to 50s who are in the upper middle class to upper class socio-economic groups. Some examples of people who opt for lifestyle and business personal serving coaching include Chief Executive Officers and directors of major corporations, entrepreneurs, and those who achieved a high level of success in their business life who want to find the same level of fulfillment in other areas of their lives. According to the Chartered Institute for Personnel and Development, large corporations have started to employ business coaches for their front line employees in order to increase productivity and decrease turnover.

The Benefits of Lifestyle and Business Coaching

Some of the benefits of lifestyle and business include the following
* Help establish and implement strategies to overcome barriers in both personal and business situation
* Rejuvenate both personal and business growth
* Build interpersonal confidence and competencies
* Learn new skills and refine old ones

The Future of Lifestyle and Business Coaching 

Just as personal athletic trainers started as independent contractors who then found that in order to meet demand, they needed to join forces and open gyms that later turned into franchises, the future of personal service coaching appears to be moving in the same direction. Think of how Gold' Gym in the United States that started as a small neighbourhood gym for weight builders transformed into a national franchise of gyms that cater to the fitness needs of casual fitness enthusiasts as well as those who are training for competition.

Rationalisation

Currently, the lifestyle and fitness coaching industry is highly fragmented as most coaches offer their services as independent contractors. In order to meet demand, personal lifestyle coaches will start to join forces and those who are most effective will begin to start franchises. As these initial start-ups gain a foothold, the industry is forecasted to evolve into multi-service franchise organisations offering personal service coaching services under a single corporation. As corporations become established and the lifestyle franchises gain brand recognition with the public, it will be much more difficult for independent lifestyle coaches and small groups of coaches to remain viable or to transform their business into a franchise. The reason for this difficulty is it will be much more difficult for new franchises to gain the brand recognition and clientele, as they will be competing against a known established brand.

For venture capitalists and investors, lifestyle coaching franchises offer the opportunity to get in on the ground floor of a new industry with solid long-term growth potential

Meet The Aurthor

Antonio Santolo is the founder and CEO of My Property Coach, a professional real estate coaching company that provides honest and reliable property investment advice. He has more than 20 years of experience in all areas of the real estate market, and provides expert property coaching advice to clients interested in property investment. Santolo specializes in both residential and commercial property, and helps his clients invest properly in real estate to maximize their investment potential. His years of experience in both investment strategies and real estate have provided him with the leadership skills and knowledge necessary to coach others on how to realize their own financial freedom through strategic property investments. Santolo also shares his real estate expertise as a freelance property author, and has experience in property case conflict, arbitration and resolution

Contact info@mypropertycoach.com.au

Impact of Global Crisis now being felt in Australian Property

Impact of Global Crisis now being felt in Australian Property

Australia has weathered the recent global financial crisis better than most countries. Thanks to a more stringent set of banking laws, it did not experience the same sub-prime issues that other nations did. As a result it had one of the strongest economies in the world after the crisis began. However, the average Australian has seen relatively little benefit from this, due to a quickly rising cost of living. In a relatively short period of time, Australia has become more expensive to live in than almost any other country. Living in Australian cities is now less affordable than even New York, London, or Singapore are. This is having a significant negative impact on many first time home buyers.

The Rising Cost of Living in Australia

Sydney is now the sixth most expensive city to live in out of all the countries in the world. Even though the Australian dollar has nearly doubled in value relative to the US dollar between 2002 and 2011, the purchasing power of the average Australian has not increased at all. The price of imported goods has not been significantly reduced as a result. Over this same period, the Consumer Price Index rose by a whopping 28 percent. The average Australian home owner spends 45 percent of his or her income after taxes just in paying off debts. One in five first time Australian home owners spends more than half of his or her income paying off debt. This is a significantly higher level of debt than that carried by citizens of most other developed countries. The citizens of the United States, the United Kingdom, Canada, Ireland, India, and Mexico had an average of 38 percent of their income spent on debt.

 

The Rising Cost of Housing in Australia

In the 1980, an average house cost three times the median family income, which is considered to be an affordable level. Today, the average house costs nine times the median family income, which is not very affordable. Interest rates have been rising as well, making mortgage payments higher and more difficult to meet. Mortgage payments now account for over 27 percent of the total household income. As of 2010, more than 40 percent of all first time home buyers were having some degree of difficulty paying their mortgages. In other words, housing costs are skyrocketing at the same time that it is becoming more difficult for Australians to purchase food, fuel, and all of the other necessities of living. This is counterintuitive, as Australia's abundance of land should mean that housing prices are amongst the lowest in the world. Nor is the government able to do much to ameliorate this situation. There is very little public housing available, the government only provides 1.4 percent of Australia's total housing property, and is loath to build large amounts of additional housing for fear of negatively impacting existing house prices and causing economic instability.

 

The Effect on First Time Home Buyers

This has radically changed the home buying landscape in Australia. In the 1970s, the average age of a first time home buyer was 25. Today, it is 31. Many young people are now finding home ownership to be entirely out of reach, and are having to settle for either renting, or continuing to live with their parents. In a recent survey of members of the youngest generation, Generation Y, one out of three respondents replied that they did not believe that they would ever be able to afford a home of their own when asked. Generation Y may be shaping up to become the first "homeless generation." This kind of radical change in living patterns would have repercussions across almost every facet of Australian life.

 

Home Ownership and Dynastic Wealth

This pessimistic housing outlook may spur some "Mum and Dad investors" into thinking that they should play it safe, and wait to see how the global financial crisis plays out before making a move. This kind of fear can be the wrong reaction, though. Many of the biggest fortunes were made during recessions and even during depressions, and the perennial wisdom that "there is security in land" is as true as ever. Now is the time for Mum and Dad investors to buy a home because no matter what happens with the economy, that home offers significant long term profit of one kind or another. With prices and interest rates going up, it is better to buy a home sooner rather than later. If the economy rebounds after the recession in the same way that it has tended to historically, then this home will have been a good investment financially. Even if the economy does not rebound, then parental investors will still have gained in another important way. They'll have created dynastic wealth, something that will be passed on to their children and their childrens children

 Mum and Dad investors putting their money into buying a home are helping subsequent generations to have a better standard of living, a substantial investment in the family's future. As with many economic downturns in the past, the present situation presents an opportunity for those who look toward the long term when assessing their investment opportunities.

From The Author

Many clients tell us that My Property Coach .com.au made them feel comfortable and put their mind at ease enough to decide to start the path to create dynastic wealth for themselves and future generations.

Knowledge is power and having the experience and expertise of Australia’s leading property  professionals is essential to have your investments and your families future on solid foundations, it is never too early to start, however it will too late one day....

You will be pleasantly surprised how little it costs to engage a Property Coach and start living your life to the fullest. Imagine the security knowing you have things covered and are maximising every opportunity to build wealth all without risking all of your hard earned assets.


Please Like our page and share with your friends for more great Property Coaching Tips

“We listen to what you want, understand your needs, make you feel at ease and help create wealth through smart property investing......”                                     Antonio Sawlwin Santolo