TOP 5 MOBILE MARKETING STRATEGIES TO ENSURE A SUCCESSFUL CAMPAIGN

Posted on November 2, 2014 by REDDOG Business & Marketing Strategies

Top 5 Mobile Marketing Strategies To Ensure A Successful Campaign

1) Avoid letting your video turn into a commercial. People see commercials all day long on TV and are sick of them, by the time they get to your video. If you plan to sell a product, do it in a fun way which seems more like a personal video than a sales pitch.

2) Make sure that your videos and voice are clear. Nothing will turn away viewers faster than not being able to see the video or hear the audio correctly. Check your video before you let it go live to ensure everything is working correctly. It is much easier to fix these problems before you publish your video and it can save you some embarrassment as well.

3) Inform folks that you have special promotions on the mobile-marketing platform. Use fliers, business cards and social media to get the word out about your mobile-marketing campaign. Blog about your promotions and urge people to fire up their favorite smartphones to get in on the exclusive fun, coupons and discounts.

4) One way to build your mobile customer database is to offer them exclusive discounts or content that you are not sharing with everyone. You can have them sign up for texts and give them a 10% off coupon. This will encourage more people to sign up, and your mobile marketing efforts will pay off quickly.

5) Treat your customers like people. Instead of just bombarding them with sales information constantly, consider messaging them occasionally with relevant information to their everyday lives. If you find an interesting blog on saving money, for example, send them a link. This lets them know you are not just considering them to be a source of income for you.

Well, hopefully the aforementioned collection of tips were enough to give you a great start on what to do and expect, when it comes to marketing your own website. This collection was carefully constructed to add another resource in your arsenal, so that you can begin honing your internet marketing skills, which will then begin growing your online presence.

Make sure your mobile marketing has a clear path to unsubscribing. There are legal ramifications to not having an apparent opt-out on every single piece of mobile and digital marketing, so develop your opt-out system at the same time that you are developing your subscription system. Each system handles this differently, but opt-outs can be done by clicking a hyperlink or by texting a word like ‘unsubscribe’ to a mobile short code.

In conclusion, there is a lot more that goes into mobile marketing than just the concern of your own business. Along with all of the other tips provided, you learned that the success of this type of marketing, relies on everyone who uses it as a whole. Hopefully, this will help guide your use of mobile marketing.

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EVER WONDERED WHY SOME LAZY PEOPLE SEEM TO SUCCEED IN BUSINESS YET NICE GUY'S FINISH LAST?

Ever notice how some small businesses seem to thrive under just about any economic conditions, while others constantly struggle and miss opportunities that come their way?

 In part, in might be the type of business, the location, or financial backing. But the most successful business owners display some clear patterns and habits.

And on the flip side of that, other business owners make many of the same mistakes that are often avoidable, especially when it comes to growing a business.

Part of the problem is short-term thinking – chasing the latest shiny advertising object that happens to pass by, for example.

Or spending too much time seeking new customers and not enough taking care of the ones you have.

Solid, long-term growth starts with what I call “inside-out” thinking – doing the things inside your business that you can control, and paying less attention to the outside things you can’t control.

Here are 10 such “inside out” secrets for successful growth.

 1. Change how you think about growth 

Consider growth a constant – not something you switch on or off depending on conditions. For example, many business owners reduce offerings at the first sign of an economic storm, or overspend when the outlook seems rosy. But a steady-as-she-goes approach makes for long term success.

2. Check your ego; seek out sound advice  

You know your business inside and out, but that doesn’t make you an expert at running every part of it. Smart business owners know what they don’t know. Don’t be afraid to ask for advice and then take it.

3. Remember your first fans  

Many entrepreneurs seem to forget who helped them get started. If you have investors, keep them apprised of what’s going on. Good communication is critical.  A good investor group can provide mentoring and other resources, so keep them involved.

4. Share your knowledge 
In today’s social media driven world, success and influence are in the hands of those who share ideas and information. So when you’ve found a great tool or solution, or gained insight, tweet it, blog about it, author an article, post it to Facebook.

5. Hire help to watch your money
Lack of strong accounting and finance can be the only thing keeping you from reaching your financial goals. Find well qualified people who share your vision and then step back and take their advice.

6. Know when to persevere 
Stick to your mission. Many would-be success stories end prematurely because they give up when challenges mount. Don’t let hurdles stop you. Arm yourself with market knowledge and an expert team and push through.

7. But recognize when to change direction 
Still, there are times you may need to change direction or call it day, and having the courage to do so can be liberating. You may end up with a clearer picture of what will or won’t work.

8. Keep cash on hand

One of the biggest mistakes growing businesses make is to run out of cash. While the sun is still shining on your business or before your financial picture has a chance to turn sour, meet with lenders and/or landlords proactively to see if there are opportunities to restructure debt, payment terms, etc. Having cash on hand is critical for staying afloat and continuing to grow.

9. Get more when you have more
Don’t wait until cash balances get low to secure more funding. The best time to get more is when you don’t need it. Securing a line of credit while you still have money in the bank gives you the ability to negotiate a larger line and better terms. It also gives you the ability to make payroll during slow times and to have access to cash as needed. In addition, it gives you an opportunity to develop a business relationship with a bank.

10. Sell when you get the chance
Many business owners miss, or worse – pass up – incredible chances to sell their company because they are not prepared to adequately evaluate the opportunity. Know where you stand in the marketplace at all times. That includes what your potential is, and what it will take to reach your potential.  That way, when opportunity knocks, you’ll know

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Exclusive 12-Part Series: Empower Your Social Network with Virtual Organization Management

Exclusive 12-Part Series:  Empower Your Social Network with Virtual Organization Management

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If you are not getting the sort of results you expect from your current social network strategy or you're just tired of participating in a lot of useless chatter, then it's time to learn how to Virtual Organize and make effective use of your social network.

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Private Landlords

Landlords Go It Alone

It’s no secret that the majority of landlords are often less than satisfied with the level of service and support that they receive from their property management team.

In 2012, overall satisfaction levels for landlords dealing with the property management industry were lower than ever, and it’s easy to see why; with rental arrears seldom followed up, inspections completed rarely, if at all,  questionable paperwork practices and non-compliance with notice requirements among the list of the most common complaints.

In most cases, it may come down to a simple lack of commitment; for the overwhelming majority of property investment companies, more than 80% of total profits come from property sales, which means that rental management is low on the list of their overall priorities. It stands to reason that sales jobs within a property management company are the most coveted, leaving the most junior staff members responsible for the rental management obligations.

Unless the property management company was chosen based solely on their commitment to the rental market, or they have specialized and experienced rental experts on the team, it’s likely that the property manager in charge of your investment is an entry level staff member, on an entry level wage, with more properties to manage than is possible to take care of adequately, and no financial incentive to do a better job.

Having an inattentive property manager can be a frustrating prospect, but beyond the frustration of a company that doesn’t offer a timely response to enquiries, or doesn’t provide the right kind of support, is the risk of getting caught out financially because the agency isn’t paying sufficient attention to the tenants.

It’s well documented that the further behind a tenant falls in rental fees, the more difficult it will be for them to get back on top of the payments. The fewer inspections taking the place, the more likely it is that damage or cleanliness issues will go unnoticed. Additionally, it’s a safe bet that if the landlord isn’t feeling supported by the property management company, it’s more than likely that the tenant won’t be either, which could result in higher tenant turnover and could even be damaging to your personal or business reputation.

What is The Answer?

With trust among landlords and property management companies at all-time low, and the number of landlord complaints at an all-time high, the Real Estate Institute of South Australia recently called for more regulation and licensing of property managers; but with government departments already struggling to balance their limited resources, and current laws often unable to be satisfactorily enforced because of limits on staff, it raises some questions as to how the new regulations will be adequately policed.

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According to Mark Woschnak, CEO of rent.com.au, 40% of current rental properties are listed by non-agents, compared with only 5% of homes for sale; and that number is increasing all the time.

More people are renting than ever before, and that level of demand allows private landlords to make the most of market conditions, while enjoying freedom from dealing with a less than stellar property management company. Specific tasks like screening prospective tenants, inspections and rent collection can be easily outsourced to professional personnel on market-competitive terms, and can save hundreds, if not thousands, of dollars a year, not to mention your sanity.