Top 15 Ways to Build Your Subscriber List

Top 15 Ways to Build Your Subscriber List

Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!

The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their 'goldmine' because it can generate much of their sales revenue. If you've built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you've completed the first step and are on your way. Now it's time to 'mine' for gold!

Below you'll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:

1. Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.
2. Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn't look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.
3. Add subscription forms to your social media pages. Make sure that you don't waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!
4. Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it's not necessary, don't include it here. You can always survey them once they're customers! We do recommend that you provide a link to your Privacy Policy however.
5. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don't have one, put the words 'privacy policy generator' into a search engine and you should be able to find a suitable form to use.)
6. Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it's something they'd be interested in.
7. Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.
8. Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don't limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out 'goodies' throughout the year, your subscribers will feel truly appreciated − and that's good for business!
9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they'll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to 'pass it on'.
10. Let others reprint your newsletter as long as the content is not modified. If you're happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you'll get new subscribers, and more traffic and links pointing to your site.
11. Include a 'Sign Up' button in your newsletter. If you're using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!
12. Add a squeeze page. A squeeze page has one goal − to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!
13. Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more 'believable' and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don't use 'Bob K, FL'). Add a note inviting others to participate. After all, it's free publicity!
14. Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
15. Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others' blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!

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TOP 5 MOBILE MARKETING STRATEGIES TO ENSURE A SUCCESSFUL CAMPAIGN

Posted on November 2, 2014 by REDDOG Business & Marketing Strategies

Top 5 Mobile Marketing Strategies To Ensure A Successful Campaign

1) Avoid letting your video turn into a commercial. People see commercials all day long on TV and are sick of them, by the time they get to your video. If you plan to sell a product, do it in a fun way which seems more like a personal video than a sales pitch.

2) Make sure that your videos and voice are clear. Nothing will turn away viewers faster than not being able to see the video or hear the audio correctly. Check your video before you let it go live to ensure everything is working correctly. It is much easier to fix these problems before you publish your video and it can save you some embarrassment as well.

3) Inform folks that you have special promotions on the mobile-marketing platform. Use fliers, business cards and social media to get the word out about your mobile-marketing campaign. Blog about your promotions and urge people to fire up their favorite smartphones to get in on the exclusive fun, coupons and discounts.

4) One way to build your mobile customer database is to offer them exclusive discounts or content that you are not sharing with everyone. You can have them sign up for texts and give them a 10% off coupon. This will encourage more people to sign up, and your mobile marketing efforts will pay off quickly.

5) Treat your customers like people. Instead of just bombarding them with sales information constantly, consider messaging them occasionally with relevant information to their everyday lives. If you find an interesting blog on saving money, for example, send them a link. This lets them know you are not just considering them to be a source of income for you.

Well, hopefully the aforementioned collection of tips were enough to give you a great start on what to do and expect, when it comes to marketing your own website. This collection was carefully constructed to add another resource in your arsenal, so that you can begin honing your internet marketing skills, which will then begin growing your online presence.

Make sure your mobile marketing has a clear path to unsubscribing. There are legal ramifications to not having an apparent opt-out on every single piece of mobile and digital marketing, so develop your opt-out system at the same time that you are developing your subscription system. Each system handles this differently, but opt-outs can be done by clicking a hyperlink or by texting a word like ‘unsubscribe’ to a mobile short code.

In conclusion, there is a lot more that goes into mobile marketing than just the concern of your own business. Along with all of the other tips provided, you learned that the success of this type of marketing, relies on everyone who uses it as a whole. Hopefully, this will help guide your use of mobile marketing.

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Do You Need More Customers?

EVER WONDERED WHY SOME LAZY PEOPLE SEEM TO SUCCEED IN BUSINESS YET NICE GUY'S FINISH LAST?

Ever notice how some small businesses seem to thrive under just about any economic conditions, while others constantly struggle and miss opportunities that come their way?

 In part, in might be the type of business, the location, or financial backing. But the most successful business owners display some clear patterns and habits.

And on the flip side of that, other business owners make many of the same mistakes that are often avoidable, especially when it comes to growing a business.

Part of the problem is short-term thinking – chasing the latest shiny advertising object that happens to pass by, for example.

Or spending too much time seeking new customers and not enough taking care of the ones you have.

Solid, long-term growth starts with what I call “inside-out” thinking – doing the things inside your business that you can control, and paying less attention to the outside things you can’t control.

Here are 10 such “inside out” secrets for successful growth.

 1. Change how you think about growth 

Consider growth a constant – not something you switch on or off depending on conditions. For example, many business owners reduce offerings at the first sign of an economic storm, or overspend when the outlook seems rosy. But a steady-as-she-goes approach makes for long term success.

2. Check your ego; seek out sound advice  

You know your business inside and out, but that doesn’t make you an expert at running every part of it. Smart business owners know what they don’t know. Don’t be afraid to ask for advice and then take it.

3. Remember your first fans  

Many entrepreneurs seem to forget who helped them get started. If you have investors, keep them apprised of what’s going on. Good communication is critical.  A good investor group can provide mentoring and other resources, so keep them involved.

4. Share your knowledge 
In today’s social media driven world, success and influence are in the hands of those who share ideas and information. So when you’ve found a great tool or solution, or gained insight, tweet it, blog about it, author an article, post it to Facebook.

5. Hire help to watch your money
Lack of strong accounting and finance can be the only thing keeping you from reaching your financial goals. Find well qualified people who share your vision and then step back and take their advice.

6. Know when to persevere 
Stick to your mission. Many would-be success stories end prematurely because they give up when challenges mount. Don’t let hurdles stop you. Arm yourself with market knowledge and an expert team and push through.

7. But recognize when to change direction 
Still, there are times you may need to change direction or call it day, and having the courage to do so can be liberating. You may end up with a clearer picture of what will or won’t work.

8. Keep cash on hand

One of the biggest mistakes growing businesses make is to run out of cash. While the sun is still shining on your business or before your financial picture has a chance to turn sour, meet with lenders and/or landlords proactively to see if there are opportunities to restructure debt, payment terms, etc. Having cash on hand is critical for staying afloat and continuing to grow.

9. Get more when you have more
Don’t wait until cash balances get low to secure more funding. The best time to get more is when you don’t need it. Securing a line of credit while you still have money in the bank gives you the ability to negotiate a larger line and better terms. It also gives you the ability to make payroll during slow times and to have access to cash as needed. In addition, it gives you an opportunity to develop a business relationship with a bank.

10. Sell when you get the chance
Many business owners miss, or worse – pass up – incredible chances to sell their company because they are not prepared to adequately evaluate the opportunity. Know where you stand in the marketplace at all times. That includes what your potential is, and what it will take to reach your potential.  That way, when opportunity knocks, you’ll know

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Exclusive 12-Part Series: Empower Your Social Network with Virtual Organization Management

Exclusive 12-Part Series:  Empower Your Social Network with Virtual Organization Management

Daily:   Monday through Friday (except  holidays)
Time	8 am - 10 am EST (Eastern Standard Time) Click here to find the event starting time for your country   Or copy and paste this link into your browser:   http://timeanddate.com/worldclock/fixedform.html

Social Videoconference Ticket  holders will receive The Ultra Premium White Paper:How to Virtual Organize your Social Network
Presenter	Prof. Pierre Coupet Founder, CEO & Q of Virtual Organization Management Virtual Organization Management Institute

Overview

If you are not getting the sort of results you expect from your current social network strategy or you're just tired of participating in a lot of useless chatter, then it's time to learn how to Virtual Organize and make effective use of your social network.

If you are currently a member of an awesome and very vibrant social network filled with plenty of interesting personalities,  then it's time for you to learn how to leverage the tremendous power and potential of your social network to your individual and/or collective benefit.

If you are a member of Google+*, then this event is definitely a must-attend for you!  You'll be very excited to learn how to virtual organize your Google Circles in order to take full advantage of what Virtual Organize + Google Circles* has to offer to social media beginners, professionals, and gurus alike.  

Whether you are a group owner, creator, or owner of a vibrant social network looking to exponentially increase the true value of your network for lucrative corporate sponsorship purposes,   or  you are just dealing with the age-old and elusive question of "how to turn a static social network into a Dynamic, Vibrant and Highly Effective network",    or just an individual member of a social network looking to make and obtain results from Meaningful connections, YOU WILL come away with a new feeling of liberation and REAL self-empowerment. 

Make a change now to obtain the results you seek.   Register now for this very convenient, affordable, and worthwhile social videoconference event.  

 

About Presenter

 

Prof. Pierre Coupet: Prof. Pierre Coupet is the Founder, CEO & Q of Virtual Organization Management at Virtual Organization Management Institute (VOMI); is also the founder of the modern virtual organization management discipline pioneered since 1997; and has over 35 years of diversified professional and executive management experience.  He is also the founder of VOMI Virtual Organization Academy, the world's leading and only virtual organization sabbatical destination for corporate executives and faculty members who seek to immerse themselves and experience life in a 100% virtual environment and virtual organization for a limited period of time.   

In addition, he currently heads Virtual Organization Recruiter, the world's leading and only virtual organization recruitment firm strictly focused on the assessment, certification and recruitment of senior and executive level professionals who are able to adapt and thrive - and Lead - in a 100% virtual or virtual organization environment.  

He is the author of numerous publications on Virtual Organization Management and social networks and is featured on most of the leading social networks.

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Does Adelaide have an  over supply of new properties?

According to recent research, Adelaide has been building approx 18,000 new homes a year yet our demand has been around 6000 per year.

On a positive note ,the Australian market in general has reached an equilibrium where supply and demand have become near equal. This is the first time since 2010 where since then we were building 167,000 new dwellings a year with a demand for 121,000.

Currently we are building approximately 139,000 new dwellings with 137,000 needed.

The states with more demand than property currently are NSW, QLD & Perth.

So does this mean that Adelaide is a poor option for a property investor and the above markets are where you should invest, absolutely not, what it tells you is that there are places in Adelaide where there is way too much supply to meet demand, this will result in poor growth until this turns around.

Therefore it could be a good time to pick up a bargain in these areas now and wait until the supply to demand ratio turns around. Warren Buffet's golden rule is buy when people are fearful and sell when they are greedy.

Further, every market has smaller markets, therefore you can not rely on broad research for an area, sure there is a mass over supply of new builds in the North & South of Adelaide, however within 10kms of the city, there are many good value areas where no more land is available. These could be the gold mines where you purchase now at a discounted price due to market conditions with the expectation the demand will greatly out strip supply once the market turns.

As you can see this is just one part of the equation in becoming a successful property investor