Showing posts with label selling. Show all posts
Showing posts with label selling. Show all posts

What to Consider before Buying Investment Rental Property

What to Consider before Buying Investment Rental Property


A Rental property can be an excellent way to bring in additional income as well as invest in an asset that is actually tangible; however, investing in real estate does involve more than just purchasing a property and watching the money roll in.
Many people believe that the biggest hurdle they may face is obtaining the loan; however, this may be easier than they actually think. It is other issues which you may face along the way which should be considered before you actually take the step of purchasing an investment property
First, always make sure you take the time to know exactly what you can afford. Many people make the mistake of overlooking this step, assuming that the rent alone will cover the mortgage payments and other associated costs.
If you rely solely on rental income and there is a change in the market conditions , you could find yourself in financial trouble later on.   

In addition, you need to give some thought and consideration to the type of property that will best suit you. You can find rental properties in many different sizes as well as types. 

Each of these different types can pull in different rental rates as well as attract different types of renters. So, giving thought to the property that best suits you is really an important step which should not be overlooked.

For example, if you purchase a property that is near a college or university you are likely going to find that most, if not all, of your tenants are college students. While you may never have a vacancy, you may also find that you have a continual turnover, problems collecting rent and even possible damage to the property itself.
You should always research rental properties just as you would any investment with the large amount of money involved. If you do not have the experience, the expertise or the inclination to do this yourself talk to an expert.
Not only do you need to understand the going rates for similar properties you need to decide why you are investing and what type of property best suits your budget, risk analysis and the objectives you set out to achieve
Rental Property Advice
To research yourself check the areas local newspaper for information on going rental rates as well as the internet. The internet is predominantly dominated with Real Estate Agent or Broker advertisements which may not provide a true indication of the actually going rate. A desperate private landlord will drop their price and advertise this usually well before anAgent or Real Estate Broker would do.
Another major consideration is that you will need cash flow to take into consideration expenses which may come up along the way. Ideally, you should have a reserve fund or cash buffer established to tide you over in the event you experience emergency expenses or your property is vacant for a period of time.
Before you commit to purchasing a property, make sure that you obtain some sound advice. This doesn’t mean an Uncle or a mate who knows a cousin who’s Aunty has 30 properties. It is important you take information from an experienced advisor not emotionally or financially involved in the transaction. Making a mistake and purchasing the wrong property can be catastrophic to your financial well being. Don’t allow the sake of a few hundred dollars or so stop you from obtaining independent advice.
In addition, you should make sure you understand your responsibilities as a landlord. Keep in mind that your obligations are typically regulated by the statute laws or legislation in the area which the property is located.
Some states have very little regulation while other states are highly regulated.
If you fail to follow state regulations you could find yourself in for quite a bit of financial as well as legal trouble. It is always best to educate yourself ahead of time.
Finally, make sure you consider how much insurance you will need to not only property the property in the event of damage or destruction but also to cover all liabilities as well. One liability claim can be enough to cause serious repercussions so this is not an issue where you want to take a short-cut. Remember that it is your responsibility as the landlord to provide liability insurance, not your tenant. If someone should slip and fall on your rental property then it will be you who is responsible, not the renter.
Rental investment property truly can be an excellent investment and long term wealth builder provided that you are prepared and understand what you should expect from the outset.
Do not be afraid to seek help where you need it, especially from associations and from professionals such as attorneys. This is the hallmark that can often set a successful rental property investor apart from one who fails.

Top 15 Ways to Build Your Subscriber List

Top 15 Ways to Build Your Subscriber List

Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!
The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their 'goldmine' because it can generate much of their sales revenue. If you've built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you've completed the first step and are on your way. Now it's time to 'mine' for gold!
Below you'll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:
  1. Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.
  2. Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn't look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.
  3. Add subscription forms to your social media pages. Make sure that you don't waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!
  4. Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it's not necessary, don't include it here. You can always survey them once they're customers! We do recommend that you provide a link to your Privacy Policy however.
  5. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don't have one, put the words 'privacy policy generator' into a search engine and you should be able to find a suitable form to use.)
  6. Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it's something they'd be interested in.
  7. Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.
  8. Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don't limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out 'goodies' throughout the year, your subscribers will feel truly appreciated − and that's good for business!
  9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they'll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to 'pass it on'.
  10. Let others reprint your newsletter as long as the content is not modified. If you're happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you'll get new subscribers, and more traffic and links pointing to your site.
  11. Include a 'Sign Up' button in your newsletter. If you're using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!
  12. Add a squeeze page. A squeeze page has one goal − to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!
  13. Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more 'believable' and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don't use 'Bob K, FL'). Add a note inviting others to participate. After all, it's free publicity!
  14. Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
  15. Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others' blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!
Ready To Get Cracking & Start Seeing More Online Activity



Top 5 Mobile Marketing Strategies To Ensure A Successful Campaign


TOP 5 MOBILE MARKETING STRATEGIES TO ENSURE A SUCCESSFUL CAMPAIGN

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1) Avoid letting your video turn into a commercial. People see commercials all day long on TV and are sick of them, by the time they get to your video. If you plan to sell a product, do it in a fun way which seems more like a personal video than a sales pitch.
2) Make sure that your videos and voice are clear. Nothing will turn away viewers faster than not being able to see the video or hear the audio correctly. Check your video before you let it go live to ensure everything is working correctly. It is much easier to fix these problems before you publish your video and it can save you some embarrassment as well.
3) Inform folks that you have special promotions on the mobile-marketing platform. Use fliers, business cards and social media to get the word out about your mobile-marketing campaign. Blog about your promotions and urge people to fire up their favorite smartphones to get in on the exclusive fun, coupons and discounts.
4) One way to build your mobile customer database is to offer them exclusive discounts or content that you are not sharing with everyone. You can have them sign up for texts and give them a 10% off coupon. This will encourage more people to sign up, and your mobile marketing efforts will pay off quickly.
5) Treat your customers like people. Instead of just bombarding them with sales information constantly, consider messaging them occasionally with relevant information to their everyday lives. If you find an interesting blog on saving money, for example, send them a link. This lets them know you are not just considering them to be a source of income for you.
Well, hopefully the aforementioned collection of tips were enough to give you a great start on what to do and expect, when it comes to marketing your own website. This collection was carefully constructed to add another resource in your arsenal, so that you can begin honing your internet marketing skills, which will then begin growing your online presence.
Make sure your mobile marketing has a clear path to unsubscribing. There are legal ramifications to not having an apparent opt-out on every single piece of mobile and digital marketing, so develop your opt-out system at the same time that you are developing your subscription system. Each system handles this differently, but opt-outs can be done by clicking a hyperlink or by texting a word like ‘unsubscribe’ to a mobile short code.
In conclusion, there is a lot more that goes into mobile marketing than just the concern of your own business. Along with all of the other tips provided, you learned that the success of this type of marketing, relies on everyone who uses it as a whole. Hopefully, this will help guide your use of mobile marketing.
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EVER WONDERED WHY SOME LAZY PEOPLE SEEM TO SUCCEED IN BUSINESS YET NICE GUY'S FINISH LAST?

Ever notice how some small businesses seem to thrive under just about any economic conditions, while others constantly struggle and miss opportunities that come their way?

 In part, in might be the type of business, the location, or financial backing. But the most successful business owners display some clear patterns and habits.

And on the flip side of that, other business owners make many of the same mistakes that are often avoidable, especially when it comes to growing a business.

Part of the problem is short-term thinking – chasing the latest shiny advertising object that happens to pass by, for example.

Or spending too much time seeking new customers and not enough taking care of the ones you have.

Solid, long-term growth starts with what I call “inside-out” thinking – doing the things inside your business that you can control, and paying less attention to the outside things you can’t control.

Here are 10 such “inside out” secrets for successful growth.


 1. Change how you think about growth 

Consider growth a constant – not something you switch on or off depending on conditions. For example, many business owners reduce offerings at the first sign of an economic storm, or overspend when the outlook seems rosy. But a steady-as-she-goes approach makes for long term success.

2. Check your ego; seek out sound advice  

You know your business inside and out, but that doesn’t make you an expert at running every part of it. Smart business owners know what they don’t know. Don’t be afraid to ask for advice and then take it.

3. Remember your first fans  

Many entrepreneurs seem to forget who helped them get started. If you have investors, keep them apprised of what’s going on. Good communication is critical.  A good investor group can provide mentoring and other resources, so keep them involved.

4. Share your knowledge 
In today’s social media driven world, success and influence are in the hands of those who share ideas and information. So when you’ve found a great tool or solution, or gained insight, tweet it, blog about it, author an article, post it to Facebook.

5. Hire help to watch your money
Lack of strong accounting and finance can be the only thing keeping you from reaching your financial goals. Find well qualified people who share your vision and then step back and take their advice.

6. Know when to persevere 
Stick to your mission. Many would-be success stories end prematurely because they give up when challenges mount. Don’t let hurdles stop you. Arm yourself with market knowledge and an expert team and push through.

7. But recognize when to change direction 
Still, there are times you may need to change direction or call it day, and having the courage to do so can be liberating. You may end up with a clearer picture of what will or won’t work.

8. Keep cash on hand
One of the biggest mistakes growing businesses make is to run out of cash. While the sun is still shining on your business or before your financial picture has a chance to turn sour, meet with lenders and/or landlords proactively to see if there are opportunities to restructure debt, payment terms, etc. Having cash on hand is critical for staying afloat and continuing to grow.

9. Get more when you have more
Don’t wait until cash balances get low to secure more funding. The best time to get more is when you don’t need it. Securing a line of credit while you still have money in the bank gives you the ability to negotiate a larger line and better terms. It also gives you the ability to make payroll during slow times and to have access to cash as needed. In addition, it gives you an opportunity to develop a business relationship with a bank.

10. Sell when you get the chance
Many business owners miss, or worse – pass up – incredible chances to sell their company because they are not prepared to adequately evaluate the opportunity. Know where you stand in the marketplace at all times. That includes what your potential is, and what it will take to reach your potential.  That way, when opportunity knocks, you’ll know

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3 Agents Have Been - Now which one do I Choose?


Which Agent Should I Choose?


Choosing the right real estate agent to sell your house can be an overwhelming prospect. Deciding to sell is a big step in itself, and selecting the right person to take on the challenge with you can be tough. Most consumers will meet with a few different agents before making a decision about which person to entrust the job to, but after the agents have done their ‘pitch’ and headed home, who do you choose?


They All seemed to make sense 

Each contender was probably equally friendly and professional, albeit overly extroverted and a little pushy as sales people tend to be, but no matter how ‘nice’, ultimately you know that they’re trying to sell you something - themselves! - which can make it difficult to trust your gut.

Do you pick the down-to-earth agent with the realistic price and fair, reasoned approach? Should you pick the one with the lowest commission fees, or instead choose the agent who promised to get you your asking price? Maybe you should take a leap of faith with the guy who promised to sell for more, even though he could be too good to be true.

Head or Heart

Whether the agent is pitching their years of experience, promising to get you exactly the price you’re asking for, or ‘buying the listing’ by offering more than they expect to get in the long-run, sometimes you have to ask yourself “can I trust my instincts?” especially when it comes to hiring a master salesperson.

It helps to arm yourself with as much information as possible, and there’s plenty of it out there once you know what you’re looking for, but even if you know everything you need to know about the market, it’s ultimately the agent’s experience and attitude that will play the biggest role in determining the outcome of your sale.

Most Salespeople are hard-working

There are many dedicated, hard-working, ethical and compassionate people working in the industry, that’s for sure, but there is also no doubt that real estate agents have a reputation for insincerity. In an industry motivated largely by commissions it’s easy to understand why. One particularly surprising thing about the commission structure of the industry is that although it feels like something that will work in your favour, in actual fact, that isn't always the case.

According to Steven Levitt and Stephen Lubner, authors of Freakonomics (www.freakonomics.com)  it is actually more profitable for an estate agent to sell your house sooner, for less money, than to hold out for a higher price.

It’s counter intuitive, but the math holds out; if your agent gets a 3% commission on your $300,000 home they will walk away with a $9000 cheque in their hand. 

But 3% of $310,000 is only an additional $300, so if the higher offer takes an additional 14 days to come through, that’s only an extra $21.50 each day for the agent. While holding out would work out to be an almost $10,000 benefit to the seller, the agent is actually better off selling the house for the lower bid rather than investing any more of their time.


Maybe an Independent 3rd Party

That’s just one of the reasons why savvy consumers are seeking out an objective third party who can help them make a clear headed decision about their choices. Getting an independent property appraisal from a property coach who will make no money from the transaction is the best way to guarantee yourself an honest opinion about the state of your property and what to expect over the course of the sale.

A property coach isn’t an agent, and doesn’t sell property or arrange financing, but with years of experience in all types of property transactions they know the best in the business who do, and can offer you invaluable, unbiased, independent advice about every aspect of the selling process.

Taking the time to talk to a property coach could save you a small fortune, not to mention help you make the best decision when it comes to choosing an agent. 


 www.mypropertycoach.com.au



Buyers looking for other finance options

Rent to own agreements have been given a bad reputation.


 A few bad landlords who got desperate people to agree to shady transactions made rent to own agreements look like dodgy real estate transactions.

 Today, however, with a shift in the lending market, and the challenging financial climate, rent to own agreements, also called lease options or lease purchase agreements, are returning as a mainstream home buying option.

Rent to own got a bad name for a variety of reasons.

Perhaps first and foremost, these agreements were only entered into by those with extremely poor credit. As a result, they generally ended poorly, with the transfer of property from one owner to another not being completed, but instead with an enormous amount of hassle for everyone involved. Today however, demographics with fair credit have looked to owner financing as a feasible alternative credit option. Both buyers and sellers have experienced significant benefits from these agreements.

The global economy and changes in lending policy in Australia, the United States, and Europe have forever altered many families' ability to get a mortgage. Those who have even small blemishes on their credit history, who have other large loans, or who are self employed may find it especially hard to acquire traditional home financing.



People are transferring from city to city searching for gainful employment, and lower cost of living. Those who wish to accrue interest in a property, who are not interested in renting, but are also not prepared to take out a mortgage with a traditional lender, are increasingly looking at homes with a rent to own option.



With housing prices near their all time high, one of the greatest struggles for those interested in home ownership is saving up a down payment. Banks require a minimum of five or ten percent, and as much as 20 percent down at the time of purchase. Saving this large a sum can limit most families' ability to buy for years.

With rent to buy options, there is no down payment required. Instead, renters agree to a rental period of one to two years, with the option to purchase the home at the agreed upon price at the end of the lease period. Then, each month, a portion of the rent is deducted from the agreed upon purchase price.

With Rent to Buy you basically agree to rent the property for an agreed period, usually 1 -2 years with an option to purchase the property for a price agreed upon today. Usually the seller will ask for an option fee that is taken off the purchase price if you proceed to purchase the property. Further a portion of the rent is usually also credited off the price of the property. These credits can then take the place of a traditional down payment when the buyer is in a position to take out a traditional mortgage on the property.


Generally, those who engage in a lease to purchase agreement get all the benefits of home ownership from the day they sign the lease, but understand that they will not truly own the property, or that the title will not transfer into their name, until they get a traditional mortgage for the purchase balance from a bank, or pay off the agreed purchase price in full.

Rent to own purchase options are a serious transaction, and should be entered into with sincerity. Talk to a lawyer when setting up a lease option to ensure that it is legally binding and written in a manner that is fair to both parties