PROS AND CONS OF FLASH ADS

Posted on January 23, 2015 by REDDOG Business & Marketing Strategies

Pros and Cons of Flash Ads
August 13, 2014 by Antonio Sawlwin

We Take The Guess Work Out Of PPC

If you are a regular internet user or a casual web surfer you might have noticed an array of banner ads with different designs and varied interfaces. If we keep the technicalities aside, banner ads available on internet are basically of two types namely, image based and Flash based. Here, we will discuss the various pros and cons of choosing a Flash based banner advertisement.

PROS

* Visual Appeal: A Flash based banner ad has a high visual appeal. They can be made to do transitions, change over’s, have rollover effects etc. All this is nearly impossible with a normal image based banner ad, unless some high level language scripting methods are used. For example, to play a Tetris game, a visitor is more likely to click a Tetris animation styled banner ad then just an image of Tetris game saying ‘Play Tetris’. Research has showed that people are much more likely to click on a flash based advertisement then a plain banner.

* Better interface: A Flash based banner interface can be a mesmerizing treat. Flash based banner ads are more than capable to create animation like changing text styles, changing images, mouse rollovers, image effects etc. With its easy to use and easy to make capabilities, a Flash based banner Ad takes the definition of an interface to new heights.

* Interactivity: This is one area where Flash based banner ads excel. With flash, banners can be made to have inputs and commands from users and act with appropriate responses. Flash based applications redefine interactivity and flash based banner ads do exactly that. For example a Flash based banner ad can be made to look like a calculator to calculate the EMI of a car and when a user click on the ‘OK’ button, he could be directed to the website that provides easy car loans.

 Many  more Possibilities

 Flash based banner ads have opened up a sea of opportunities for advertisers.

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Flash based banners can be called the true competitors of television based advertising. With flash based advertising, one can even play videos in a banner! Add to that the interactivity of choosing the desired video to be watched and you have a sure visitor.

CONS

* Requirement: One of the biggest negatives of a flash based banner ad is it inability to be used on a computer that does not have adobe flash player plug-in installed. This requirement is easy handled by the petite size of the install, doing this is automatically prompted by the browser.

* Bulky: Flash banners are bulky; or at least the ones that are high on interactivity and have a rich interface. Due to the images and animation used in it, a flash banner becomes bigger in size and takes more time to load then plain banners. When a flash banner is being made, images used in it should be optimized so as to keep the size of the flash banner to the minimum.

* Annoying:  Flash Banners can be flashy and claim attention from visitors. Many people, because of various reasons frown upon Flash based ads. Some claim that such ads prevent them from concentrating on the website’s content and hence they switch off flash content in their web browsers or try to visit websites that do not have flash based banner ads.

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Tags: ads, advertise, banners, facebook ads, Flash Ads, google adsense explained, html 5 ads

Top 15 Ways to Build Your Subscriber List

Top 15 Ways to Build Your Subscriber List

Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!

The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their 'goldmine' because it can generate much of their sales revenue. If you've built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you've completed the first step and are on your way. Now it's time to 'mine' for gold!

Below you'll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:

1. Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.
2. Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn't look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.
3. Add subscription forms to your social media pages. Make sure that you don't waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!
4. Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it's not necessary, don't include it here. You can always survey them once they're customers! We do recommend that you provide a link to your Privacy Policy however.
5. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don't have one, put the words 'privacy policy generator' into a search engine and you should be able to find a suitable form to use.)
6. Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it's something they'd be interested in.
7. Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.
8. Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don't limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out 'goodies' throughout the year, your subscribers will feel truly appreciated − and that's good for business!
9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they'll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to 'pass it on'.
10. Let others reprint your newsletter as long as the content is not modified. If you're happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you'll get new subscribers, and more traffic and links pointing to your site.
11. Include a 'Sign Up' button in your newsletter. If you're using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!
12. Add a squeeze page. A squeeze page has one goal − to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!
13. Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more 'believable' and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don't use 'Bob K, FL'). Add a note inviting others to participate. After all, it's free publicity!
14. Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
15. Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others' blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!

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TOP 5 MOBILE MARKETING STRATEGIES TO ENSURE A SUCCESSFUL CAMPAIGN

Posted on November 2, 2014 by REDDOG Business & Marketing Strategies

Top 5 Mobile Marketing Strategies To Ensure A Successful Campaign

1) Avoid letting your video turn into a commercial. People see commercials all day long on TV and are sick of them, by the time they get to your video. If you plan to sell a product, do it in a fun way which seems more like a personal video than a sales pitch.

2) Make sure that your videos and voice are clear. Nothing will turn away viewers faster than not being able to see the video or hear the audio correctly. Check your video before you let it go live to ensure everything is working correctly. It is much easier to fix these problems before you publish your video and it can save you some embarrassment as well.

3) Inform folks that you have special promotions on the mobile-marketing platform. Use fliers, business cards and social media to get the word out about your mobile-marketing campaign. Blog about your promotions and urge people to fire up their favorite smartphones to get in on the exclusive fun, coupons and discounts.

4) One way to build your mobile customer database is to offer them exclusive discounts or content that you are not sharing with everyone. You can have them sign up for texts and give them a 10% off coupon. This will encourage more people to sign up, and your mobile marketing efforts will pay off quickly.

5) Treat your customers like people. Instead of just bombarding them with sales information constantly, consider messaging them occasionally with relevant information to their everyday lives. If you find an interesting blog on saving money, for example, send them a link. This lets them know you are not just considering them to be a source of income for you.

Well, hopefully the aforementioned collection of tips were enough to give you a great start on what to do and expect, when it comes to marketing your own website. This collection was carefully constructed to add another resource in your arsenal, so that you can begin honing your internet marketing skills, which will then begin growing your online presence.

Make sure your mobile marketing has a clear path to unsubscribing. There are legal ramifications to not having an apparent opt-out on every single piece of mobile and digital marketing, so develop your opt-out system at the same time that you are developing your subscription system. Each system handles this differently, but opt-outs can be done by clicking a hyperlink or by texting a word like ‘unsubscribe’ to a mobile short code.

In conclusion, there is a lot more that goes into mobile marketing than just the concern of your own business. Along with all of the other tips provided, you learned that the success of this type of marketing, relies on everyone who uses it as a whole. Hopefully, this will help guide your use of mobile marketing.

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